Customer satisfaction research: : Two English taught programs at Sedu
Niemi, Mikko (2010)
Tampereen ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010121618445
https://urn.fi/URN:NBN:fi:amk-2010121618445
Tiivistelmä
The purpose of this research was to find out the level of customer satisfaction in two recently launched study programs at Seinäjoki Vocational Education Centre Sedu. In addition, the aim was also to find the most suitable marketing medium for the programs.
The theoretical part consists of customer satisfaction, customer value, customer retention and different research methods. Quantitative- and qualitative approaches are also discussed thoroughly.
The research revealed that the students are overall satisfied with the programs although some black spots were identified. The results of the questionnaire survey can be found from chapter 4.
Open-ended question revealed some unexpected suggestions and issues. The exact answers can be found from the appendix. The authors suggestion for improvement can be found at the end of this thesis.
The theoretical part consists of customer satisfaction, customer value, customer retention and different research methods. Quantitative- and qualitative approaches are also discussed thoroughly.
The research revealed that the students are overall satisfied with the programs although some black spots were identified. The results of the questionnaire survey can be found from chapter 4.
Open-ended question revealed some unexpected suggestions and issues. The exact answers can be found from the appendix. The authors suggestion for improvement can be found at the end of this thesis.