Market Development of Video Games : Video game markets and marketing
Pu, Jun (2010)
Mikkelin ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010121718642
https://urn.fi/URN:NBN:fi:amk-2010121718642
Tiivistelmä
This diploma work focus on analysing the markets and marketing of video game industry. After the research of this study, I found out that console game markets are growing dramatically in the recent years. On the other hand, PC game markets (excluding online game markets) are growing slowly due to the problem of illegal copies.
So my study will then focus on the development of console game markets and marketing. A new concept called Three Parties is introduced in chapter 5 to help analysing the relationship between console manufacturers and software developers. The study will explain what role of each party is acting in the gaming industry.
Console game markets will be the future of the video game industry, but it needs good environment to grow. The consumers are the core of the console game marketing.
So my study will then focus on the development of console game markets and marketing. A new concept called Three Parties is introduced in chapter 5 to help analysing the relationship between console manufacturers and software developers. The study will explain what role of each party is acting in the gaming industry.
Console game markets will be the future of the video game industry, but it needs good environment to grow. The consumers are the core of the console game marketing.