What is Service Design? : A simplified guide to aid in today’s confusion about a new discipline of business
Fritsche, Kristin (2011)
Tampereen ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201101111199
https://urn.fi/URN:NBN:fi:amk-201101111199
Tiivistelmä
The aim of this work was to (1) gain a sturdier grasp on what service design encompasses and (2) pose as a resource or handbook for the customer, Kolmas Persoona, on how to become a more global player in the field of service design.
Prior to research, the terms, meanings and definitions surrounding service design were skewed and sometimes misleading to those stumbling upon this new business discipline. This thesis provides a more in depth look at the different aspects surrounding service design, including what it is, how it is done, and examples of a few large companies which use service design in their daily business.
The research conducted was mainly from pieces of literature as well as e- mail interviews with several handpicked service design companies, both in Finland and abroad. Also by a competitor website analysis which was done just before the thesis was started, which was done with Kolmas Persoona’s help. The e-mail interviews were of both theoretical and practical use, aiding in advice on topics such as the difference between service design and design thinking, as well as how to grow a service design company.
The thesis writer gained a great deal of information in the area of service design and how to apply it to other works. As a result from this thesis, the customer, Kolmas Persoona, gained a great deal of new knowledge about service design and more ways to use and channel their creativity into a more human-centered experience, as well as how to possibly expand in the near future.
Prior to research, the terms, meanings and definitions surrounding service design were skewed and sometimes misleading to those stumbling upon this new business discipline. This thesis provides a more in depth look at the different aspects surrounding service design, including what it is, how it is done, and examples of a few large companies which use service design in their daily business.
The research conducted was mainly from pieces of literature as well as e- mail interviews with several handpicked service design companies, both in Finland and abroad. Also by a competitor website analysis which was done just before the thesis was started, which was done with Kolmas Persoona’s help. The e-mail interviews were of both theoretical and practical use, aiding in advice on topics such as the difference between service design and design thinking, as well as how to grow a service design company.
The thesis writer gained a great deal of information in the area of service design and how to apply it to other works. As a result from this thesis, the customer, Kolmas Persoona, gained a great deal of new knowledge about service design and more ways to use and channel their creativity into a more human-centered experience, as well as how to possibly expand in the near future.