Customer satisfaction of Nice Run
Rajala, Virpi (2010)
HAAGA-HELIA ammattikorkeakoulu
2010
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201102152345
https://urn.fi/URN:NBN:fi:amk-201102152345
Tiivistelmä
The idea of this thesis was introduced by Hanna-Maija Haikka, the project manager of Nice Run. Nice Run is a women’s sport event held in nine different cities in 2010. Participants at-tend the event with group of six, go around a route of 5 kilometers and after the run, enjoy a picnic provided by the organizers.
Therefore there has been no previous research on the customer satisfaction of Nice Run, this possibility, of finding out the customer satisfaction of the event, was provided that it would be beneficial for both, the author and for the event organization.
The purpose of this thesis is to gain satisfactory results from the customers of the event, and then come together a developmental proposal for the event organization group, Forssan Salama Ry, in order to help Nice Run organization to improve their event for the next years to come. Everything is based on the findings that are gotten from the answerers.
Customers had the chance of answering a questionnaire concerning the satisfactory of the event on some of the cities that Nice Run was held, and in addition to this the same questionnaire could be found in the Nice Run website. This was how the information on this thesis was gained and afterwards put together on the results.
The results gotten in this research showed that participants are pleased with what the event has to offer, but also wish to help out and develop it to be even better in the following years. A lot of good and improving feedback was gotten, which will surely be a big help for Forssan Salama ry.
Therefore there has been no previous research on the customer satisfaction of Nice Run, this possibility, of finding out the customer satisfaction of the event, was provided that it would be beneficial for both, the author and for the event organization.
The purpose of this thesis is to gain satisfactory results from the customers of the event, and then come together a developmental proposal for the event organization group, Forssan Salama Ry, in order to help Nice Run organization to improve their event for the next years to come. Everything is based on the findings that are gotten from the answerers.
Customers had the chance of answering a questionnaire concerning the satisfactory of the event on some of the cities that Nice Run was held, and in addition to this the same questionnaire could be found in the Nice Run website. This was how the information on this thesis was gained and afterwards put together on the results.
The results gotten in this research showed that participants are pleased with what the event has to offer, but also wish to help out and develop it to be even better in the following years. A lot of good and improving feedback was gotten, which will surely be a big help for Forssan Salama ry.