Marketing Communication Plan for Hedgehog foods and beverages
Moulay, Ismail (2019)
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Lataukset:
Moulay, Ismail
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019100419571
https://urn.fi/URN:NBN:fi:amk-2019100419571
Tiivistelmä
The thesis was made for a start-up company called Hedgehog OY established recently in 2017 in Finland which operates as a B2B official representative in the Nordics selling foreign items consumer goods without a margin and the first to do so “exclusive "in the market.
The main reason to write my bachelor thesis is to create a supportive constructive mar-keting communication plan which Hedgehog OY could benefit from in the future both long and short terms. The objective itself to create a marketing communication plan and define what kind of factors really influence the decision making of B2B customers if to operate with Hedgehog Oy to build and increase brand awareness, increase sales, grow market shares, target potential clients as well as to enhance customer relations, visibility, and gain more customers through communication channels as it lacks marketing.
The collection of the information was based on the company’s current situation in addi-tion to the benchmarking results to create a marketing communication plan and assist the selection of proper marketing tools for customer groups in the market.
The thesis contains six main parts:
Introduction which contains general information about the thesis and an outlook of the company.
Theoretical framework, more as a theory layout, which follows more the definition of marketing, communication, marketing communication & B2B Marketing and other con-cepts surrounding the topic such as Marketing Services, channels, Segmentation, Mar-keting mix, SOSTAC, and Digital Marketing.
Research process and methods which includes benchmarking results and suggestions. Then followed by discussion and conclusion.
The main reason to write my bachelor thesis is to create a supportive constructive mar-keting communication plan which Hedgehog OY could benefit from in the future both long and short terms. The objective itself to create a marketing communication plan and define what kind of factors really influence the decision making of B2B customers if to operate with Hedgehog Oy to build and increase brand awareness, increase sales, grow market shares, target potential clients as well as to enhance customer relations, visibility, and gain more customers through communication channels as it lacks marketing.
The collection of the information was based on the company’s current situation in addi-tion to the benchmarking results to create a marketing communication plan and assist the selection of proper marketing tools for customer groups in the market.
The thesis contains six main parts:
Introduction which contains general information about the thesis and an outlook of the company.
Theoretical framework, more as a theory layout, which follows more the definition of marketing, communication, marketing communication & B2B Marketing and other con-cepts surrounding the topic such as Marketing Services, channels, Segmentation, Mar-keting mix, SOSTAC, and Digital Marketing.
Research process and methods which includes benchmarking results and suggestions. Then followed by discussion and conclusion.