Discovering competitive edge in the Finnish business gift industry : Case: Company X
Moilanen, Rikhard (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019101119854
https://urn.fi/URN:NBN:fi:amk-2019101119854
Tiivistelmä
This thesis was conducted to create a competitor analysis for the commissioning company, Company X, which operates in the field of business gifts. The content in this thesis is meant to provide the commissioning company a comprehensive view of its main competitors’ current operations. The focus was to analyze the relative weaknesses and strengths of the closest competitors identified by the case company with the goal of equipping Company X with valuable data in order to help position themselves better in the market and create competitive edge.
The theoretical section of this thesis is based on the theory of competitor analysis and financial statements. Firstly, the competitor analysis identifies the commissioning company’s three main competitors according to the companies’ image, organizational structure and positioning in the market. The chosen competitors were Company A, Company B and Company C. Materials for this step of the analysis were gathered from online resources such as the companies’ websites and other 3rd party materials. The second stage of analysis focuses on the competitors’ financial statements in order to affirm the financial viability of their current strategies and future competitive prospects.
The thesis includes some confidential information which has been removed from the public version.
The theoretical section of this thesis is based on the theory of competitor analysis and financial statements. Firstly, the competitor analysis identifies the commissioning company’s three main competitors according to the companies’ image, organizational structure and positioning in the market. The chosen competitors were Company A, Company B and Company C. Materials for this step of the analysis were gathered from online resources such as the companies’ websites and other 3rd party materials. The second stage of analysis focuses on the competitors’ financial statements in order to affirm the financial viability of their current strategies and future competitive prospects.
The thesis includes some confidential information which has been removed from the public version.