Marketing mix for Thanh Tam Company in Vung Tau City, Vietnam

Abstract

The main purpose of this thesis is to provide suggestions for Thanh Tam Company Limited (hereinafter referred to as “the company”) to help the company create a comprehensive marketing strategy in the new market in Vung Tau city. All the sug-gestions are mostly based on the basic marketing principles and SWOT analysis. As the company almost has no marketing knowledge, the recommendations are expected to give the company clear instructions of how it can implement an effective market-ing strategy in the new market in order to thrive in the market of Vung Tau city.