Improving outbound delivery service at Heineken Hanoi Brewery
Nguyen Thi Hа, My (2019)
Nguyen Thi Hа, My
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019101519956
https://urn.fi/URN:NBN:fi:amk-2019101519956
Tiivistelmä
Transportation is one of the most important elements in the supply chain. A good transportation system can significantly contribute to the success and the competitiveness of companies by decreasing cost, reducing lead time and improving service quality.
The thesis aims to enhance the outbound delivery service at Heineken Hanoi Brewery by reviewing the current delivery operation (investigative question 1), figuring out areas that can be improved (investigative question 2) and offering proposals for improvement (investigative question 3).
The thesis is opened with introduction where the background, research question, scope of thesis, benefits, key definitions and the case company are presented. In the theoretical framework, the advanced literature about supply chain management and logistics is reviewed and studied before the author digs deeper into transportation management and its such important aspects as costs and pricing, network design, performance measurement and outsourcing.
The research process involves three major phases. In phase 1, relevant literature about supply chain management, logistics and transportation management is examined. In phase 2, data are collected about the company from a wide range of sources with various methods including interviews, online survey, observation and document analysis. In the last phase, the data are analysed with two methods: qualitative and quantitative in a thorough and precise manner. Based on the literature review and data analysis, the author reaches conclusion about current delivery operation at the case company and provide developing recommendations accordingly.
The research findings indicate that the outbound delivery at Heineken Hanoi is executed at an acceptable and satisfactory level to the company. However, there is room for improvement. The author has provided four proposals that can support the case company to enhance its outbound delivery service. The first recommendation involves cost cutting strategies which consist of freight consolidation and rate negotiation. The second suggestion proposes the establishment of a more comprehensive KPI system. In the third proposal, the author recommends that Heineken Hanoi should build a system of rewarding and penalty to motivate logistics service providers more effectively. Finally, the delivery timeframe is suggested to be changed for distributors located in urban areas to tackle congestion.
The thesis aims to enhance the outbound delivery service at Heineken Hanoi Brewery by reviewing the current delivery operation (investigative question 1), figuring out areas that can be improved (investigative question 2) and offering proposals for improvement (investigative question 3).
The thesis is opened with introduction where the background, research question, scope of thesis, benefits, key definitions and the case company are presented. In the theoretical framework, the advanced literature about supply chain management and logistics is reviewed and studied before the author digs deeper into transportation management and its such important aspects as costs and pricing, network design, performance measurement and outsourcing.
The research process involves three major phases. In phase 1, relevant literature about supply chain management, logistics and transportation management is examined. In phase 2, data are collected about the company from a wide range of sources with various methods including interviews, online survey, observation and document analysis. In the last phase, the data are analysed with two methods: qualitative and quantitative in a thorough and precise manner. Based on the literature review and data analysis, the author reaches conclusion about current delivery operation at the case company and provide developing recommendations accordingly.
The research findings indicate that the outbound delivery at Heineken Hanoi is executed at an acceptable and satisfactory level to the company. However, there is room for improvement. The author has provided four proposals that can support the case company to enhance its outbound delivery service. The first recommendation involves cost cutting strategies which consist of freight consolidation and rate negotiation. The second suggestion proposes the establishment of a more comprehensive KPI system. In the third proposal, the author recommends that Heineken Hanoi should build a system of rewarding and penalty to motivate logistics service providers more effectively. Finally, the delivery timeframe is suggested to be changed for distributors located in urban areas to tackle congestion.