Digital Marketing Planning: Case Blooming Grace
Pham, Quyen H. T. (2019)
Pham, Quyen H. T.
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019103120487
https://urn.fi/URN:NBN:fi:amk-2019103120487
Tiivistelmä
Located in Ho Chi Minh city, Vietnam, Blooming grace is a start-up online store
that offers numerous decorative plants for household and offices. Well-nourished
plants from Blooming Grace are not only aesthetically but also health-wise beneficial,
e.g. for air purification, breathing assistance, and stress reduction. In order to
raise more brand awareness to drive more sales and earn more profit, and, at the
same time, to manage customer relationships, the store has adopted a digital marketing
strategy as its strategic development to outperform its competitors in the
same field.
The outcome of this thesis was the utilization of various effective digital marketing
tools for the store, including SEO, digital advertising, and social media marketing.
Interviews with the store owner also enabled the author to analyse the current situation
of the store; additionally, a questionnaire allowed the author to learn more
about the online shopping tendency of plants, which thereafter supported the plan
to improve the ongoing problematic marketing strategy.
The introduction gives the reader an overview of the business scenario of the plant
store. While the theoretical chapter introduces fundamental digital marketing definitions,
which served as a foundation for the subsequent investigation, the empirical
chapter initiates with error detection at the existing online store and, from there
on, practically characterizes the strategies to apply on the actual market to help
the store drive more traffic so as to reach more customers and maintain their satisfaction.
In conclusion, the aforementioned techniques are proven to be a good fit for the
further development of the store in the longer run, provided that they have to
strictly follow the strategies as planned. By writing this thesis, the author constructed
a concrete background for a further study related to digital marketing
planning.
that offers numerous decorative plants for household and offices. Well-nourished
plants from Blooming Grace are not only aesthetically but also health-wise beneficial,
e.g. for air purification, breathing assistance, and stress reduction. In order to
raise more brand awareness to drive more sales and earn more profit, and, at the
same time, to manage customer relationships, the store has adopted a digital marketing
strategy as its strategic development to outperform its competitors in the
same field.
The outcome of this thesis was the utilization of various effective digital marketing
tools for the store, including SEO, digital advertising, and social media marketing.
Interviews with the store owner also enabled the author to analyse the current situation
of the store; additionally, a questionnaire allowed the author to learn more
about the online shopping tendency of plants, which thereafter supported the plan
to improve the ongoing problematic marketing strategy.
The introduction gives the reader an overview of the business scenario of the plant
store. While the theoretical chapter introduces fundamental digital marketing definitions,
which served as a foundation for the subsequent investigation, the empirical
chapter initiates with error detection at the existing online store and, from there
on, practically characterizes the strategies to apply on the actual market to help
the store drive more traffic so as to reach more customers and maintain their satisfaction.
In conclusion, the aforementioned techniques are proven to be a good fit for the
further development of the store in the longer run, provided that they have to
strictly follow the strategies as planned. By writing this thesis, the author constructed
a concrete background for a further study related to digital marketing
planning.