Influencer Marketing Plan : Case Company : Tommy Hilfiger Ideapark
Alahäivälä, Minna (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019110720799
https://urn.fi/URN:NBN:fi:amk-2019110720799
Tiivistelmä
The purpose of this thesis is to produce for the commissioner, Tommy Hilfiger Concept Store Ideapark an influencer marketing plan.
Influencer marketing as a marketing tool is a modern and popular marketing way to increase business’ brand and product visibility. For the company in question, influencer marketing is a new area and because of this, closer research of the topic was needed, including its benefits, disadvantages and costs. In this thesis, the case company’s realistic objectives, limitations, opportunities and threats were taken into account and based on these factors, the influencer marketing plan was produced as truthful as possible.
This thesis was produced together with the influencer marketing agency Indieplace OY. With the help gained from this co-operation, theories, claims and data were confirmed as truthful and current and hereby the plan was produced as realistically as possible.
In this thesis, the commissioner’s operations were analysed precisely with the 8-SWOT method but also social media data analytics were analysed accurately. Analysis of these factors was important during the process of designing the plan and the results were supported by basic concepts of social media marketing.
As a result, this thesis came out as a well-operative influencer marketing plan, where the results of 8-SWOT analysis, company’s targets and limitations and the practicality of the marketing plan, combined to professionally considered marketing decisions.
The study was produced to be a ready-made influencer marketing plan, which the case company can start executing immediately if wanted but also to utilize in the future as a base of a marketing plan.
Influencer marketing as a marketing tool is a modern and popular marketing way to increase business’ brand and product visibility. For the company in question, influencer marketing is a new area and because of this, closer research of the topic was needed, including its benefits, disadvantages and costs. In this thesis, the case company’s realistic objectives, limitations, opportunities and threats were taken into account and based on these factors, the influencer marketing plan was produced as truthful as possible.
This thesis was produced together with the influencer marketing agency Indieplace OY. With the help gained from this co-operation, theories, claims and data were confirmed as truthful and current and hereby the plan was produced as realistically as possible.
In this thesis, the commissioner’s operations were analysed precisely with the 8-SWOT method but also social media data analytics were analysed accurately. Analysis of these factors was important during the process of designing the plan and the results were supported by basic concepts of social media marketing.
As a result, this thesis came out as a well-operative influencer marketing plan, where the results of 8-SWOT analysis, company’s targets and limitations and the practicality of the marketing plan, combined to professionally considered marketing decisions.
The study was produced to be a ready-made influencer marketing plan, which the case company can start executing immediately if wanted but also to utilize in the future as a base of a marketing plan.