Attendee Engagement for academic conference
Ngo, Ngan (2019)
Ngo, Ngan
2019
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019111421243
https://urn.fi/URN:NBN:fi:amk-2019111421243
Tiivistelmä
Academic conferences haven been misunderstood as events for blandish research paper presentations, hence, attendee engagement in such conferences is impossible. This thesis aims to explore techniques for improving the attendee engagement for conferences.
Based on the review of the literature concerning attendee engagement, some techniques of improvement were found, such as venue setting, welcoming package, panel discussion, short breaks, gamification, surprise elements and extra offers for the attendees. To support the findings, the thesis also offers the explanation of the term “attendee engagement” and its result measurement.
To practice the findings, the techniques of improving attendee engagement were applied into a case study of ATLAS Business Tourism Special Interest Group Conference 2019. As a member of the organizing team for the conference, the thesis author conducted a feedback survey, combining with observations and interviews from other members with the attendees, to help analyse the results of the found techniques.
Based on the review of the literature concerning attendee engagement, some techniques of improvement were found, such as venue setting, welcoming package, panel discussion, short breaks, gamification, surprise elements and extra offers for the attendees. To support the findings, the thesis also offers the explanation of the term “attendee engagement” and its result measurement.
To practice the findings, the techniques of improving attendee engagement were applied into a case study of ATLAS Business Tourism Special Interest Group Conference 2019. As a member of the organizing team for the conference, the thesis author conducted a feedback survey, combining with observations and interviews from other members with the attendees, to help analyse the results of the found techniques.