Developing ecotourism in Central Ostrobothnia. Analyzing the Russian market.
Mefodyeva, Victoria (2019)
Mefodyeva, Victoria
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019111821507
https://urn.fi/URN:NBN:fi:amk-2019111821507
Tiivistelmä
Ecotourism is not wide-spread, but quite well-known way of travelling. Despite of increasing number of travelers, attracted by this new way of experience, ecotourism needs to make more people know about it. The main aim of this thesis was to identify current situation of ecotourism in Finland, especially in region of Central Ostrobothnia. The thesis also focused on Russia as target market and shows current situation and evaluation of tourism on the Russian market. Beside this, the thesis includes some options and ways of developing ecotourism in Central Ostrobothnia and getting the region more attractive for foreigners.
The thesis research was made in support with Kvarnen, the organization, located in Kronoby. Kvarnen involves active participation in various development processes at local, national and international level. It offers many educational and entertainment services for young people from all over the world. As far as Central Ostrobothnia is not popular destination for international travelers, the main aim of Kvarnen is to develop the region and make it attractive for tourists. The thesis contains a research that was made in summer-autumn 2018 among Russian tourists of different ages, genders and social groups. Set of questionnaires was prepared and distributed among people of different ages, genders and professions. The collected data were later analyzed and interpreted through Webropol2.0. The questions were also translated into Russian to make the research more comfortable for people, who don’t speak English.
The thesis research was made in support with Kvarnen, the organization, located in Kronoby. Kvarnen involves active participation in various development processes at local, national and international level. It offers many educational and entertainment services for young people from all over the world. As far as Central Ostrobothnia is not popular destination for international travelers, the main aim of Kvarnen is to develop the region and make it attractive for tourists. The thesis contains a research that was made in summer-autumn 2018 among Russian tourists of different ages, genders and social groups. Set of questionnaires was prepared and distributed among people of different ages, genders and professions. The collected data were later analyzed and interpreted through Webropol2.0. The questions were also translated into Russian to make the research more comfortable for people, who don’t speak English.