Building an Instagram Community to Boost Media Attention for a 3D Software Company. Case: Grib3D
Trieu, Linh (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019112121761
https://urn.fi/URN:NBN:fi:amk-2019112121761
Tiivistelmä
This Bachelor’s thesis is a project-based thesis. Through this project, the case company Grib3D, a 3D mobile modelling software company, is expected to gain a wider audience range through Instagram as a social media channel.
Grib3D is a start-up in the Helsinki region. It has gained significant attention from the start-up community. However, the main challenges are tractions on its social media channels and its audiences on these platforms. The account created by the project is expected to gain 2000 followers and attract 200 extra followers to the case company Instagram account.
This thesis aims at creating and implementing content for an Instagram community account for 3D lovers and 3D designers, to attract followers and leads for the case company’s social media accounts and website. The project is going to cover all community account actions and planning phases for contents on Instagram, along with creating tractions for the case company’s social networks by using tools and features related to this social media platform. The project can benefit other marketing projects in the future by providing necessary research on Instagram as a platform and the differences between related theories and the actual results.
To implement this project, multiple methods and tools were used in order to reach the aims stated at the beginning. The thesis project was implemented by the thesis writer and supported by the case company’s marketing team through consultancy meetings. A variable set of theories were dealt with and explained to accomplish the final goals.
The project planning and implementing phases went through the case company’s marketing manager for consultation and recommendations in order to achieve better results.
The ultimate goal of this thesis is to raise an understanding on Instagram as a social media platform. Thus, the goal is to help the case company understand its target audiences and their patterns on Instagram in particular and other social media channels in general. By implementing this thesis, the thesis writer is also expected to provide concrete and objective recommendations on marketing activities to support the case company in future social media related projects.
Grib3D is a start-up in the Helsinki region. It has gained significant attention from the start-up community. However, the main challenges are tractions on its social media channels and its audiences on these platforms. The account created by the project is expected to gain 2000 followers and attract 200 extra followers to the case company Instagram account.
This thesis aims at creating and implementing content for an Instagram community account for 3D lovers and 3D designers, to attract followers and leads for the case company’s social media accounts and website. The project is going to cover all community account actions and planning phases for contents on Instagram, along with creating tractions for the case company’s social networks by using tools and features related to this social media platform. The project can benefit other marketing projects in the future by providing necessary research on Instagram as a platform and the differences between related theories and the actual results.
To implement this project, multiple methods and tools were used in order to reach the aims stated at the beginning. The thesis project was implemented by the thesis writer and supported by the case company’s marketing team through consultancy meetings. A variable set of theories were dealt with and explained to accomplish the final goals.
The project planning and implementing phases went through the case company’s marketing manager for consultation and recommendations in order to achieve better results.
The ultimate goal of this thesis is to raise an understanding on Instagram as a social media platform. Thus, the goal is to help the case company understand its target audiences and their patterns on Instagram in particular and other social media channels in general. By implementing this thesis, the thesis writer is also expected to provide concrete and objective recommendations on marketing activities to support the case company in future social media related projects.