Lead through Love : Fourth Industrial Revolution with Rising Generations Creating Demands on Better Workplaces

Abstract

In order to lead the employees during this exceptional time of technological revolution (4IR) leaders have to be equipped not only to help employees to survive but to thrive in it. This to the core challenging era requires a new kind of approach, an alternative to the traditional fear-based leadership style. For Millennials especially who are suffering from crucial challenges adapting to work life (drastic rise in burnout). Alarming past studies have shown that most North American workers are not engaged (motivated on daily basis) with their work. When the situation is so bad in the locomotive of global economy, one can only imagine the scale of the problem globally and understand its impact on productivity and ability of businesses to function properly.

The objective of this thesis was to find ways to improve leadership, utilizing the power of love as a tool (more humane approach) and then utilize these findings globally by helping leaders to create healthier workplaces. The main question this thesis sought an answer to was: What’s love got to do with leadership? The applying part of this study aims to answer the question of commissioning company BaseN: How is it possible to maintain the engaging corporate culture when the company grows (where love is seen as a critical success factor)? Social sciences typical case study method was utilized enabling this research to conduct a descriptive and exploratory analysis of the commissioning company in a real-life context.

The result of this study is an opus Lead through Love, which will provide tools for better, more holistic, human and successful leadership.