Suoratoistaminen globaalina ilmiönä

Abstract

Suoratoistaminen on suuressa nousussa oleva ilmiö, jota käytetään tänä päivänä suuressa osin tuote- tai palvelumarkkinoinnissa ja todella monet ihmiset tekevät sitä ammatikseen ympäri maailmaa. Suoratoistaminen tarkoittaa käytännössä median toistamista verkon kautta lähes viivettömässä reaaliajassa lukuisille katsojille.

Livestreaming is a phenomenon in a big rise, which is used today in product marketing or service marketing all around the world and many people do it as their profession. Livestreaming means repeating of the video picture through the network nearly in real time with no latency for numerous spectators. Livestreaming is possible on many different platforms, but here it is mainly explained with biggest and the most known platforms. In this thesis livestreaming is told generally and its effect in the history, in today and the future. How does livestreaming serve as the people's profession, what benefit from it there is for companies and which software livestreaming and platforms it is possible. How does livestreamerst expand its income and how they intensify their own popularity. The study is grounded with an own long time experience and interest in the section with the numerous separate sources and statistics about livestreaming.