Using Design Sprint to increase the conversion rate of a course sale page
Nguyen, Phuong (2019)
Nguyen, Phuong
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019120424626
https://urn.fi/URN:NBN:fi:amk-2019120424626
Tiivistelmä
The success of a business is based on a few principals and one of those is prioritization. Knowing the right problem to focus on solving is probably one of the most effective ways to run a business since every single business on the market nowadays has a ton of problems that pop up every day. For a medium-size, early started company, which they have not developed a clear process on how they work yet, prioritization is critical.
The aim of this project is to see how effective the team can be when using a different working process. To be more specific, applying the Design Sprint to improve the conversion rate of a high satisfaction rate course on an online education website. The goal was to double the conversion rate for this course and if everything runs smoothly, the same layout or process will be applied to other courses on the site.
The theoretical section will explain some of the software development processes like design thinking, the following section will talk about what exactly is Design Sprint and Lightning Decision Jam. This section will give the reader a clear understanding of all the methodologies that big tech companies out there are using.
The empirical part shows how the process was conducted inside the company. The total time from planning to implementing was 3 weeks. At the end of this section, the author also shows the result of the whole process to the reader and how it has affected the company in terms of how the employees feel about the process compared to the old method.
Last but not least is the discussion of the whole project, what were the lessons learned by the author, what can be improved to make the process easier to use for the team and the company. Also, a small discussion about which type of company should use this process and how do they know it is the right process for them.
The aim of this project is to see how effective the team can be when using a different working process. To be more specific, applying the Design Sprint to improve the conversion rate of a high satisfaction rate course on an online education website. The goal was to double the conversion rate for this course and if everything runs smoothly, the same layout or process will be applied to other courses on the site.
The theoretical section will explain some of the software development processes like design thinking, the following section will talk about what exactly is Design Sprint and Lightning Decision Jam. This section will give the reader a clear understanding of all the methodologies that big tech companies out there are using.
The empirical part shows how the process was conducted inside the company. The total time from planning to implementing was 3 weeks. At the end of this section, the author also shows the result of the whole process to the reader and how it has affected the company in terms of how the employees feel about the process compared to the old method.
Last but not least is the discussion of the whole project, what were the lessons learned by the author, what can be improved to make the process easier to use for the team and the company. Also, a small discussion about which type of company should use this process and how do they know it is the right process for them.