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Impact of LinkedIn on Recruiters in Finland

Bidarkote Keshavamurthy, Sushma (2019)

 
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Bidarkote Keshavamurthy_Sushma.pdf (740.5Kt)
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Bidarkote Keshavamurthy, Sushma
2019
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019120725253
Tiivistelmä
Recruitment is a crucial process in an organization. It is important for recruiters to use the right tools and techniques to identify and attract the right talent into the organizations. In order to attract a large pool of candidates, both from active and passive pool, recruiters now opt for social media as a recruitment channel over traditional methods. LinkedIn is one such commonly used channel to perform various recruitment activities. It has proved to be a cost effective and an efficient tool. This research investigates the impact of LinkedIn on recruiters in Finland. The research tries to identify how successfully recruiters search for the right candidates and hire them using LinkedIn.

Quantitative analysis, through a survey, was conducted for 19 recruiters based in Finland who use LinkedIn to perform most of their recruitment activities. The findings indicated that irrespective of the size of the companies, recruiters in Finland used LinkedIn and believed it to be an effective tool. Recruiters in Finland preferred LinkedIn over other social media channels. Recruiters received applications and searched for potential candidates using LinkedIn. Majority of recruiters hired their employees through LinkedIn.

As already known, LinkedIn profiles are created by the users themselves, hence there could be some hidden risks such as authenticity and privacy issues that could not be ignored. However, recruiters in Finland did not encounter any negative or privacy issues by using LinkedIn.

Recruiters have been successful in using LinkedIn to perform most of their recruitment activities and agreed it to be an effective recruitment tool. This study indicates that LinkedIn has a major impact on recruiters in Finland.
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