Marketing plan for Xing Yin Yue Art Center
Chen, Anni (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019121126094
https://urn.fi/URN:NBN:fi:amk-2019121126094
Tiivistelmä
This bachelor thesis was about a marketing plan for XYY Art Center - a Chinese company which mainly offers art lessons for 3-14 years old Chinese children. The author did two month practical training in this company and found this company did not have a marketing plan and they urgently need one because their business was not going well. Marketing plan plays one of the most important role in today’s business organizations. A well written marketing plan is always the key to success. It is hard for a company to thrive in 21st century without having a solid marketing plan.
The aim of this thesis was to help XYY Art Center attract more customers and increase net profits in the future. The objective of the thesis was to create a marketing plan for XYY Art Center. An online customer survey was conducted in this thesis. Both quantitative data and qualitative data were collected and analyzed from the survey.
Useful suggestions were generated from the customer research and based on the results, the author was able to give practical recommendations on improving the customer services, the brand awareness as well as the customer relationships. The foremost job for XYY Art Center was to start doing the social media promotion. Besides, redesigning the course contents was also a big change for the company which they need to take into considerations.
The aim of this thesis was to help XYY Art Center attract more customers and increase net profits in the future. The objective of the thesis was to create a marketing plan for XYY Art Center. An online customer survey was conducted in this thesis. Both quantitative data and qualitative data were collected and analyzed from the survey.
Useful suggestions were generated from the customer research and based on the results, the author was able to give practical recommendations on improving the customer services, the brand awareness as well as the customer relationships. The foremost job for XYY Art Center was to start doing the social media promotion. Besides, redesigning the course contents was also a big change for the company which they need to take into considerations.