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Sustainable Clothing and Marketing of Sustainable Clothing
(2020)
As one of the most polluting industries in the world, the fashion industry has a harmful impact on the planet. Consumers and businesses are two important stakeholders who need to make changes to the current consumption and ...
Key factors in designing effective personalized email marketing for customer engagement
(2023)
The thesis aims to discover the relationship between email marketing, personalization, and customer engagement. Following this, the thesis demonstrates critical elements in designing effective personalized email marketing ...
Beyond Transactions : Exploring the Synergy of Authenticity and CRM in B2B Marketing for Long-Term Success
(2023)
This bachelor thesis investigates the integration of authenticity in business-to-business (B2B) marketing, focusing on how it can lead to long-term success. The research delves into the evolving dynamics of B2B marketing ...
Picksell and the current EU payment systems climate : a market analysis and potential exploration for Picksell Ltd
(2021)
In the thesis, the relation between payment systems, e-commerce solutions, PSD2 and Picksell Ltd are explored. The author attempts to explore Picksell’s market positioning and how the new start-up company addresses the ...
How to launch a successful informational product which will create value for society?
(2022)
The primary purpose of the research was to analyze and understand informational business and its products – the particular qualities and what value such products can bring to its customers and society as a whole. Moreover, ...