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Beyond Transactions : Exploring the Synergy of Authenticity and CRM in B2B Marketing for Long-Term Success
(2023)
This bachelor thesis investigates the integration of authenticity in business-to-business (B2B) marketing, focusing on how it can lead to long-term success. The research delves into the evolving dynamics of B2B marketing ...
How to launch a successful informational product which will create value for society?
(2022)
The primary purpose of the research was to analyze and understand informational business and its products – the particular qualities and what value such products can bring to its customers and society as a whole. Moreover, ...