British Home Comforts in Finland via UK Internet Shopping Sites- A Web Guide
Hobday, Lynn (2019)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019121927562
https://urn.fi/URN:NBN:fi:amk-2019121927562
Tiivistelmä
The purpose of this thesis was to determine the shopping behaviour of Brits in Finland, comparing to the general theories of consumer buying behaviour and associated cultural theories.
The thesis starts with the conceptual framework and the research questions which needed to be answered. The theories were mainly of a psychological nature, showing how cultural attitudes and habits can affect buying decisions and consumer behaviour.
The whole project was designed to prove the differences and cultural diversity of British and Finnish people and to show how traditions and habits historically follow the person to their new home and only after quite a long period of time do they become accustomed to their adoptive country’s ways.
The guide which has been produced following the results from the survey created for this purpose shows the types of products and commodities the British people love and miss and where they can buy them. The focus being on Christmas and British Christmas traditional foods and associated commodities, including gifts mainly in the form of English reading books and puzzle books.
I think I have managed to do what I set out to do, albeit over a much longer time frame than first anticipated.
The thesis starts with the conceptual framework and the research questions which needed to be answered. The theories were mainly of a psychological nature, showing how cultural attitudes and habits can affect buying decisions and consumer behaviour.
The whole project was designed to prove the differences and cultural diversity of British and Finnish people and to show how traditions and habits historically follow the person to their new home and only after quite a long period of time do they become accustomed to their adoptive country’s ways.
The guide which has been produced following the results from the survey created for this purpose shows the types of products and commodities the British people love and miss and where they can buy them. The focus being on Christmas and British Christmas traditional foods and associated commodities, including gifts mainly in the form of English reading books and puzzle books.
I think I have managed to do what I set out to do, albeit over a much longer time frame than first anticipated.