Creating a marketing plan for Dynaset Oy in Nigeria.
Akala, Adesoji (2011)
Tampereen ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201104063947
https://urn.fi/URN:NBN:fi:amk-201104063947
Tiivistelmä
Dynaset is a Finnish company trying to spread its tentacles across the world, thereby expanding its operations, products and finance. The objective of this thesis is to create a marketing plan for Dynaset´s products in Nigeria, it also gave suggestions on how to enter into the Nigerian market and how the company can take advantage of the huge market size.
Doing Business in Nigeria can be stressful and risky, but when one gets it right the proceeds or returns are worth it and it is usually well over world average especially in the manufacturing and construction sector. The Nigerian market at the moment represents one of the biggest untapped business environment and it offers a manufacturing sector that is performing below expectation at all sectors. This has been attributed mainly to the unfavourable economic environment.
In view of this, the marketing plan developed in this thesis will be used as a guideline to penetrate into Nigeria and eventually African market.
Doing Business in Nigeria can be stressful and risky, but when one gets it right the proceeds or returns are worth it and it is usually well over world average especially in the manufacturing and construction sector. The Nigerian market at the moment represents one of the biggest untapped business environment and it offers a manufacturing sector that is performing below expectation at all sectors. This has been attributed mainly to the unfavourable economic environment.
In view of this, the marketing plan developed in this thesis will be used as a guideline to penetrate into Nigeria and eventually African market.