Digital marketing in the tourism industry of Nepal : Current Impacts and Future Perspectives
Rimal, Basanta (2019)
Rimal, Basanta
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019122027758
https://urn.fi/URN:NBN:fi:amk-2019122027758
Tiivistelmä
The main subject of this thesis is based on digital marketing in the tourism industry of Nepal, how is it being applied and how effective is it. Now, we are in the digital era, digital transformation has revolutionized the ways we communicate, work, spend time, and consume. The main theme of this thesis is focused on tourism businesses which are growing along with digital marketing and the challenges they are facing while adopting it.
Furthermore, digital marketing is a current phenomenon and is one of the fastest growing industries in the world. The tourism sector is sensitive, and the industry has a very competitive market. Nepal being a tourism country has tremendous potential growth in the tourism business. On the other hand, digital marketing is ruling over businesses as an effective marketing platform. Taking into account the current phenomenon in the world, this thesis was intended to figure out the insight relation between the Tourism Industry of Nepal and Digital Marketing.
The aim of the thesis was to identify the importance and key impacts of digital marketing. The theoretical framework of the thesis explained the digital marketing growth and its performance in general, meanwhile, a theoretical approach was based on several books, articles, magazines, blogs and online sources. The Research of this thesis was conducted in a quantitative method; besides, data were collected through an online questionnaire survey. The main goal of the research was to find out the facts regarding digital marketing and to support the theoretical concept of the thesis.
Furthermore, digital marketing is a current phenomenon and is one of the fastest growing industries in the world. The tourism sector is sensitive, and the industry has a very competitive market. Nepal being a tourism country has tremendous potential growth in the tourism business. On the other hand, digital marketing is ruling over businesses as an effective marketing platform. Taking into account the current phenomenon in the world, this thesis was intended to figure out the insight relation between the Tourism Industry of Nepal and Digital Marketing.
The aim of the thesis was to identify the importance and key impacts of digital marketing. The theoretical framework of the thesis explained the digital marketing growth and its performance in general, meanwhile, a theoretical approach was based on several books, articles, magazines, blogs and online sources. The Research of this thesis was conducted in a quantitative method; besides, data were collected through an online questionnaire survey. The main goal of the research was to find out the facts regarding digital marketing and to support the theoretical concept of the thesis.