Importance of good skills and strategies when marketing a business through social media networks
Mutafungwa, Raymond (2019)
Mutafungwa, Raymond
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019123027947
https://urn.fi/URN:NBN:fi:amk-2019123027947
Tiivistelmä
This is a research-oriented type of thesis which is aiming to look on the importance of having good skills and strategies which will enable a business to be successful when it comes to marketing of its goods or services through social media networks. The goal is to provide information on the skills and strategies required for a business to implement its marketing activities in order for it to be successful as well as giving suggestions and rec- ommendations on marketing a business in social media networks. The thesis research focuses mainly on Business to Consumer type of businesses (B2C) to be more precisely.
Currently most businesses from small, medium or large companies are using social me- dia networks in order to market their brands, goods and services through different social media platforms to grow their brands, to increase customer relationship and interaction, to increase customer awareness, to grow traffic, to retain and gain new customers which all these will lead to increasing their sales of goods or services. Achieving all these its im- portant good skills and strategies are implemented in their marketing activities.
The thesis starts with an overview introduction of the subject,goals and scope,out of scope as well as the structure of the thesis. The goals of the research includes the research problems which provides a general idea of the research project and why it is carried. The theoretical framework part of the thesis provides more information about the main terms of the thesis which are social media networks and marketing a business to consumer type of business.
The empirical part of the thesis discusses the implementation methods and analysis which will be used to analyze the collected valuable and reliable data by using analytical research method.The research questions are used to support the research implementa- tion process by collecting data from different reliable sources and dig deeper to acquire valuable and reliable information which can be analysed, by using critical thinking skills to provide new ideas and information or to support the existing ideas.
The discussion part of the thesis discusses the conclusion of the thesis, development ideas, the suggestions for further research of the thesis which can provide more and new information about the research as well as the thesis evaluation which evaluates the thesis and own learning experience which give a researcher’s implementation experience.
Currently most businesses from small, medium or large companies are using social me- dia networks in order to market their brands, goods and services through different social media platforms to grow their brands, to increase customer relationship and interaction, to increase customer awareness, to grow traffic, to retain and gain new customers which all these will lead to increasing their sales of goods or services. Achieving all these its im- portant good skills and strategies are implemented in their marketing activities.
The thesis starts with an overview introduction of the subject,goals and scope,out of scope as well as the structure of the thesis. The goals of the research includes the research problems which provides a general idea of the research project and why it is carried. The theoretical framework part of the thesis provides more information about the main terms of the thesis which are social media networks and marketing a business to consumer type of business.
The empirical part of the thesis discusses the implementation methods and analysis which will be used to analyze the collected valuable and reliable data by using analytical research method.The research questions are used to support the research implementa- tion process by collecting data from different reliable sources and dig deeper to acquire valuable and reliable information which can be analysed, by using critical thinking skills to provide new ideas and information or to support the existing ideas.
The discussion part of the thesis discusses the conclusion of the thesis, development ideas, the suggestions for further research of the thesis which can provide more and new information about the research as well as the thesis evaluation which evaluates the thesis and own learning experience which give a researcher’s implementation experience.