The successful business model of European football club apply to Chinese football club
Jie, Huang (2019)
Jie, Huang
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202001071067
https://urn.fi/URN:NBN:fi:amk-202001071067
Tiivistelmä
Nowadays more and more capitalist invest money in professional football club. Expect get success in athletics, they operation sports club like business company and hope get good result in business. This situation also occurs in China. European football club as Forerunner of professional football with huge capital investment and very profitable, can learn from their business model and applying in China. The thesis mainly discuss what is the business model in sports, how European football club relying on its business model to get success. Then help Chinese football clubs do better in business, and then achieve competitive success. This thesis mainly uses the literature data method and the contrast method. The actual data of the club is obtained by consulting the data, and then compared with the Chinese club. It also analyzes the current situation of Chinese football and how to apply business models to make profits. At the same time, the research scope of this thesis is in the European Football Club and the Chinese Football Super League. The sample analysis of the Brand Business model, player Business model and Sales Business model. These three modes are the main business models of European football clubs. The conclusion of this thesis is that the status of Chinese football is uneven. The big club needs to use the Brand business model as soon as possible to build the brand to make a profit. Emerging clubs need to buy players with star effects to achieve brand awareness. Small and medium-sized clubs use the Sales Business model to provide excellent young athletes with their own good youth training system.