Research on brand management of Guangzhou R&F football club
Qing, Yang Qiu (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202001071070
https://urn.fi/URN:NBN:fi:amk-202001071070
Tiivistelmä
This thesis studies the brand management of Guangzhou R & F Football Club. On the tenth anniversary of Guangzhou R & F Football, the club began to carry out brand management in terms of brand building, brand communication and brand maintenance. Football clubs use brand management to improve their brand awareness, awareness, trust, satisfaction, and loyalty.
The conclusion is the club has carried out brand management, compared with the famous European and Chinese clubs, Guangzhou R & F Football Club has insufficient brand management.
The conclusion is the club has carried out brand management, compared with the famous European and Chinese clubs, Guangzhou R & F Football Club has insufficient brand management.