The competitive situations and development trend of ski resorts in China
Liang, Zilei (2019)
Liang, Zilei
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202001081086
https://urn.fi/URN:NBN:fi:amk-202001081086
Tiivistelmä
Skiing started late in China, its popularity is low and its dissemination is not widespread. However, with the increasing demand for skiing, and the successful bidding of 2022 Beijing Winter Olympic Games, the attention of skiing has been pushed to a high point, which makes the construction and development of skiing resorts more and more important.
The purpose of this thesis is to find out the commercial potential of Chinese ski resorts and give some constructive suggestions for operators and investors on how to develop Chinese ski market. In order to better understand the current situation and future trend of Chinese ski resorts, some research and discussion is made. Qualitative is the main research method, some secondary data is collected from the internet and analyzed.
This thesis introduced the current situation and characteristics of Chinese ski resorts, list some existing and under construction ski resorts and their scale, and explore the recognition and popularity of skiing in China. In view of the different topography and climate in the north and south of China, the construction of ski resorts in the two regions is analyzed and compared. Taking a foreign case, this thesis makes a comparative analysis on the operation and development of skiing industry in other countries.
After that, it shows the methods of ski resort utilization in summer, and takes some cases of ski resorts abroad as examples. In addition, this thesis also mentions about the Chinese government's policy support for winter sports and its positive impact. Finally, the commercial potential of skiing and ski resorts in China is collated and predicted, and it put forward some useful suggestions about the marketing and the connections with new technology.
After the conclusion of the research and analysis, the conclusion is China needs to rely on the marketing role of the Beijing Winter Olympics and the support of the government to promote the skiing movement, and can learn from a mature experience of foreign countries to develop a series of unique ski resort business models. Depending on the region, there are different development strategies in the north and south. Because skiing is still at the initial stage of development in China, there is still a lot of commercial development space, which can bring huge economic benefits.
The purpose of this thesis is to find out the commercial potential of Chinese ski resorts and give some constructive suggestions for operators and investors on how to develop Chinese ski market. In order to better understand the current situation and future trend of Chinese ski resorts, some research and discussion is made. Qualitative is the main research method, some secondary data is collected from the internet and analyzed.
This thesis introduced the current situation and characteristics of Chinese ski resorts, list some existing and under construction ski resorts and their scale, and explore the recognition and popularity of skiing in China. In view of the different topography and climate in the north and south of China, the construction of ski resorts in the two regions is analyzed and compared. Taking a foreign case, this thesis makes a comparative analysis on the operation and development of skiing industry in other countries.
After that, it shows the methods of ski resort utilization in summer, and takes some cases of ski resorts abroad as examples. In addition, this thesis also mentions about the Chinese government's policy support for winter sports and its positive impact. Finally, the commercial potential of skiing and ski resorts in China is collated and predicted, and it put forward some useful suggestions about the marketing and the connections with new technology.
After the conclusion of the research and analysis, the conclusion is China needs to rely on the marketing role of the Beijing Winter Olympics and the support of the government to promote the skiing movement, and can learn from a mature experience of foreign countries to develop a series of unique ski resort business models. Depending on the region, there are different development strategies in the north and south. Because skiing is still at the initial stage of development in China, there is still a lot of commercial development space, which can bring huge economic benefits.