Business Intelligence in Strategic Management: Study of automation modifying the strategy of business
Maharjan, Anugya (2019)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202001161337
https://urn.fi/URN:NBN:fi:amk-202001161337
Tiivistelmä
The core aim of this thesis was to provide better knowledge of business intelligence and how it has changed the style of business. The objective of this thesis was studying the need for technology in the business environment and how businesses can utilize technologies to gain profit. The purpose of this study was to understand the need for business intelligence in the present business market. Exploratory research was chosen to support this thesis. This thesis was done to get the idea of business intelligence and its tools and in what ways those tools can be used in the decision-making process. The motive of this thesis was to find the linkage between business intelligence and strategic management.
The theoretical framework of this thesis discussed the preface of business intelligence and its components, history, analysis, and adoption of business intelligence globally. In this thesis, the author discussed the role of business intelligence in the decision-making process and strategic management. Moreover, the author explored the impact of business intelligence and its use. The target of this thesis was learning about business intelligence and its present trends.
The results of this thesis provided how business intelligence can help in the decision-making process in businesses and how implementing business intelligence will enhance the performance of the organization. Moreover, the results discussed the utilization of business intelligence in strategic management and what benefits a company can get. Business intelligence has affected the business world. Many organizations have adopted it and other organizations will adopt it too in the future.
The theoretical framework of this thesis discussed the preface of business intelligence and its components, history, analysis, and adoption of business intelligence globally. In this thesis, the author discussed the role of business intelligence in the decision-making process and strategic management. Moreover, the author explored the impact of business intelligence and its use. The target of this thesis was learning about business intelligence and its present trends.
The results of this thesis provided how business intelligence can help in the decision-making process in businesses and how implementing business intelligence will enhance the performance of the organization. Moreover, the results discussed the utilization of business intelligence in strategic management and what benefits a company can get. Business intelligence has affected the business world. Many organizations have adopted it and other organizations will adopt it too in the future.