Information architecture for selling home-cooked food site

Abstract

Information Architecture is an important component of User Experience, but also one that can be easily overlooked. It is needed so that a user can easily navigate and search through a website. This thesis includes an introduction to the different components of Information Architecture: The Organization System, the Labeling System, the Navigation System, and the Search System. The thesis also goes through on how Information Architecture can be implemented through the use of User Research, Visual Sitemaps, Wireframe Designs, and the Visual Design choices concerning color and the font. The theory of Information Architecture and the implementation of these features are showcased in an example Cake Shop website. The Cake Shop website was built in Adobe XD and was used to aid in the understanding of the concept. Using this thesis as a base, the reader should be to implement the components of Information Architecture and provide a more structured way of presenting information.