Customer friendly tourism in the European Union, specifically in Hungary
Röss, Eszter (2011)
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Julkaisun pysyvä osoite on
The aim of this thesis was to analyze the consumer protection in the field of tourism. The target area was the European Union, in addition the author chose Hungary as the model state of the thesis. The long practical training at the Authority for Consumer Protection (HACP) and the collected materials led the writer to choose this topic. The object of this research was to investigate the situation of tourism in the EU and in Hungary, furthermore to observe the relationship of consumer protection and tourism and to find out the most important regulations and the EU strategy of consumer protection. The author sought to answer to the main research questions: How consumer protection helps to improve the service quality? How to maintain the achieved standards in the tourism sector? The data for the research was collected by the author, when she had her practical training at the HACP. The sources were different books, regulations, reports and surveys collected from the authorities and the government, and personal experiences. The writer used descriptive method when she processed these secondary data. After reading the thesis the audience could get a clear introspection about the situation of tourism from the angle of the consumer protection authorities, a well described situation of the Hungarian tourism, and naturally answer to the main research questions. In addition the thesis suggested solutions both, to the tourism enterprises and control authorities, how to amend the situation of tourism and how to remain in the market, especially in Hungary.