Market entry strategy for Chinese suppliers in the Russian consumer goods market
Shakhova, Olga (2011)
Jyväskylän ammattikorkeakoulu
2011
Creative Commons Attribution-NonCommercial 3.0 Unported
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201105096829
https://urn.fi/URN:NBN:fi:amk-201105096829
Tiivistelmä
Consumer goods market in the Northwestern region of Russian Federation offers vast possibilities for Chinese importers. It is attractive from geographical, political, social, economical and technological points of view. The level of consumption remains high in the market in spite of the recent crisis. The other fact is that the regional industry can not satisfy local demand therefore the share of imported goods is constantly increasing and there is a big need in a trusted supplier who can provide constant goods flow and same time guarantee their quality and stabile price level. Local Russian businesses are trying to find and attract such a supplier by offering new ideas and possibilities.
One of these projects is to establish a Chinese Trade Centre in the Northwestern region of Russia that could act as a big trade fair and negotiation place for Chinese investors and suppliers of consumer goods.
The idea was introduced by Russian entrepreneur Nikolay Zubkov, general manager of OAO “1000 Melochey”, a wholesale and retail shop, owner of ZAO “Stroydetal”, a constructing materials base, and creator of NWCC, Northwestern Chinese Centre. Nikolay Zubkov plans to develop his business connections with Chinese business partners and therefore needs in accurate analysis of market situation in the Northwestern region of Russia to prepare a commercial offer for potential importers.
The objective of this work was to find and characterize one of the best possible ways to enter the consumer goods’ market in the Northwestern region of Russia, with a focus on Leningrad region and St. Petersburg, basing on the analysis of the possibilities and challenges for trade development of Chinese companies in this geographical region.
In order to fulfil this task a number of electronic and literature resources were analysed. As a part of the research we have also participated in business negotiations together with Nikolay Zubkov while visiting three different Chinese Trade Centres in Kalmar, Sweden, in Kouvola, Finland and in The Hague, The Netherlands.
Final results and recommendations include offering of a market entry mode and advises upon avoiding challenges and using main advantages of the region. The research can be used while creating a market entry strategy for Chinese business companies.
One of these projects is to establish a Chinese Trade Centre in the Northwestern region of Russia that could act as a big trade fair and negotiation place for Chinese investors and suppliers of consumer goods.
The idea was introduced by Russian entrepreneur Nikolay Zubkov, general manager of OAO “1000 Melochey”, a wholesale and retail shop, owner of ZAO “Stroydetal”, a constructing materials base, and creator of NWCC, Northwestern Chinese Centre. Nikolay Zubkov plans to develop his business connections with Chinese business partners and therefore needs in accurate analysis of market situation in the Northwestern region of Russia to prepare a commercial offer for potential importers.
The objective of this work was to find and characterize one of the best possible ways to enter the consumer goods’ market in the Northwestern region of Russia, with a focus on Leningrad region and St. Petersburg, basing on the analysis of the possibilities and challenges for trade development of Chinese companies in this geographical region.
In order to fulfil this task a number of electronic and literature resources were analysed. As a part of the research we have also participated in business negotiations together with Nikolay Zubkov while visiting three different Chinese Trade Centres in Kalmar, Sweden, in Kouvola, Finland and in The Hague, The Netherlands.
Final results and recommendations include offering of a market entry mode and advises upon avoiding challenges and using main advantages of the region. The research can be used while creating a market entry strategy for Chinese business companies.