The public perception of AI affecting the sports industry
Namessi, William (2019)
2019
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202002031989
https://urn.fi/URN:NBN:fi:amk-202002031989
Tiivistelmä
The goal of this thesis work was to identify how does Artificial Intelligence affects the sports industry.
Theoretical background about AI and AI in the sports industry has been collected from books, academic articles, scientific blogs. Based on the theory gathered from various resources the author has created six different hypotheses and a questionnaire. Hypotheses claimed that AI is impacting on daily life and sports industry, particularly in Basketball and Football.
The quantitative research method was selected for this thesis. The questionnaire consisted of twelve questions about AI and the impact of AI in the sports industry. The target groups were students and teachers from Vierumäki, sports campus of Haaga-Helia University of Applied Sciences, Finland. The survey has been sent to 103 people, 78 people have responded to the survey, response rate over 70%. A few limitations of the chosen method have been discussed during research work.
Results have been analyzed carefully within each categorized section: Demographics of respondents, Awareness of AI, Impact of AI in the sports industry. The first section of the survey allowed the researcher to get a better perception of the people answering the survey and defined the audience responding to the study. The second section helped to state the awareness and understanding of respondents of AI. Finally, the third section enabled us to determine the impact of artificial intelligence on the sports industry and the consumers.
A comparison of hypotheses built from theory and data collected from the target group led to a correct and accurate assessment of the thesis conclusion.
Theoretical background about AI and AI in the sports industry has been collected from books, academic articles, scientific blogs. Based on the theory gathered from various resources the author has created six different hypotheses and a questionnaire. Hypotheses claimed that AI is impacting on daily life and sports industry, particularly in Basketball and Football.
The quantitative research method was selected for this thesis. The questionnaire consisted of twelve questions about AI and the impact of AI in the sports industry. The target groups were students and teachers from Vierumäki, sports campus of Haaga-Helia University of Applied Sciences, Finland. The survey has been sent to 103 people, 78 people have responded to the survey, response rate over 70%. A few limitations of the chosen method have been discussed during research work.
Results have been analyzed carefully within each categorized section: Demographics of respondents, Awareness of AI, Impact of AI in the sports industry. The first section of the survey allowed the researcher to get a better perception of the people answering the survey and defined the audience responding to the study. The second section helped to state the awareness and understanding of respondents of AI. Finally, the third section enabled us to determine the impact of artificial intelligence on the sports industry and the consumers.
A comparison of hypotheses built from theory and data collected from the target group led to a correct and accurate assessment of the thesis conclusion.