Marketing of IEJ International Amala in Nigeria
Johnson, Ehigie (2011)
Tampereen ammattikorkeakoulu
2011
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011060110596
https://urn.fi/URN:NBN:fi:amk-2011060110596
Tiivistelmä
IEJ International is a new company in the Nigerian Agricultural sector; it is introducing its new product (IEJ Amala) into the Nigerian Market. Amala is a local delicacy in Nigeria which is well known and eaten by all the ethnic groups/tribes in Nigeria
The Goal of the thesis is to develop a Marketing Plan to be used as a blueprint to successfully market IEJ Amala in the Nigerian market; it is to address practical marketing problems and solutions of the introduction and marketing of this product,
This thesis is geared at introducing and analyzing marketing options, and developing and adopting Marketing principles which will be feasible, realistic and serves as guidance for the successful market introduction, penetration and market dominance of IEJ Amala in the Nigerian Market
This research was carried out with statistical data’s from reliable and reputable source, theoretical data’s from recent and updated marketing theories from reliable and reputable author’s publications in reputable libraries in Finland and Nigeria .
Empirical data’s were obtained from questionnaires and face to face interviews, responses were made by respondents of this questionnaire thus giving us first reliable and information of the Nigeria Market.
The Goal of the thesis is to develop a Marketing Plan to be used as a blueprint to successfully market IEJ Amala in the Nigerian market; it is to address practical marketing problems and solutions of the introduction and marketing of this product,
This thesis is geared at introducing and analyzing marketing options, and developing and adopting Marketing principles which will be feasible, realistic and serves as guidance for the successful market introduction, penetration and market dominance of IEJ Amala in the Nigerian Market
This research was carried out with statistical data’s from reliable and reputable source, theoretical data’s from recent and updated marketing theories from reliable and reputable author’s publications in reputable libraries in Finland and Nigeria .
Empirical data’s were obtained from questionnaires and face to face interviews, responses were made by respondents of this questionnaire thus giving us first reliable and information of the Nigeria Market.