Substituting Travelling By Virtual Meetings in the Finnish Broadcasting Company Yleisradio Oy (YLE)
Kivioja, Saara (2010)
Kivioja, Saara
HAAGA-HELIA ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010121418099
https://urn.fi/URN:NBN:fi:amk-2010121418099
Tiivistelmä
Virtual meetings, e.g. tele, video and web meetings offer great changes in the meeting behaviour. Companies are beginning to realise the potential of cost savings as well as ecological savings when introducing virtual meetings as an option to business travel. The possibilities are endless but can this form of meeting be adapted in a broadcasting company?
The objective of this thesis is to find out if a Finnish Broadcasting Company Yleisradio Oy (YLE) could use these means as a substitute for travelling.
At the moment YLE already has different means of virtual meeting –the main concentration on this research is web meeting tool called Sametime. The most recent addition to Sametime tool is the upcoming possibility to utilise it also on external use, whereas at the moment it is only on internal use between the different regions at YLE throughout Finland.
Theoretical framework concentrates in understanding factors influencing employees’ meeting behaviour and costs due to business related travelling. Also, introduction to travel management in general and specifically at YLE is provided.
Method of research is a combination of quantitative and qualitative: two open interviews with employees specialized on travelling and Sametime tool and a questionnaire sent to most active travellers at YLE.
The results indicate that although employees claim to need virtual meetings at their work they do not use them as much as the management would hope. The reason for this behaviour is that employees feel that they cannot or do not want to apply this mean of meeting in their work. Also, the culture of face-to-face meeting at YLE is strong and amount of business travel is not that considerable that it would feel unpleasant but rather enjoyable change to daily routines.
The objective of this thesis is to find out if a Finnish Broadcasting Company Yleisradio Oy (YLE) could use these means as a substitute for travelling.
At the moment YLE already has different means of virtual meeting –the main concentration on this research is web meeting tool called Sametime. The most recent addition to Sametime tool is the upcoming possibility to utilise it also on external use, whereas at the moment it is only on internal use between the different regions at YLE throughout Finland.
Theoretical framework concentrates in understanding factors influencing employees’ meeting behaviour and costs due to business related travelling. Also, introduction to travel management in general and specifically at YLE is provided.
Method of research is a combination of quantitative and qualitative: two open interviews with employees specialized on travelling and Sametime tool and a questionnaire sent to most active travellers at YLE.
The results indicate that although employees claim to need virtual meetings at their work they do not use them as much as the management would hope. The reason for this behaviour is that employees feel that they cannot or do not want to apply this mean of meeting in their work. Also, the culture of face-to-face meeting at YLE is strong and amount of business travel is not that considerable that it would feel unpleasant but rather enjoyable change to daily routines.