Implementing and communicating the theme of a corporate client event : Case: GNT Finland client event 2008 - "Hevi Horror"
Egger, Michaela (2009)
Egger, Michaela
HAAGA-HELIA ammattikorkeakoulu
2009
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-200905102604
https://urn.fi/URN:NBN:fi:amk-200905102604
Tiivistelmä
This thesis is a written report on the event management process of the annual corporate client event of GNT Finland in October 2008. The emphasis in the project description lies in the implementation of the event theme “Hevi Horror”.
The thesis is commissioned by the Event Management company responsible for the event supervision and production: BSG Marketing Ltd / Eventgarden. The report is written in the perspective of the author who serves as the event manager and producer of the event.
The report is divided into an introduction giving an overview of the project and its broader frame, the theoretical frame of reference and the project description providing a detailed overview of the work involved, the project results and the project evaluation and analysis.
The project is described based on the logical order of the theoretical part of the report: from the event analysis phase, over the event planning and implementation phase to the event evaluation. The analysis phase was carried out starting in March 2008, planning and implementation of the event was done from that time until the actual event on 3.10.2008 and the event evaluation process lasted until February 2009.
Key results of the project describe the implementation of the event theme throughout all event elements: the event venue, sounds, lights and audiovisuals, the event entertainment and activities, the event catering and the event décor and props. The author describes in detail the results of the design of the overall event atmosphere, as well as the sourcing process for all related suppliers.
A critical evaluation of the event management process is given in the last part of the thesis report. The author presents suggestions for improvement within in the own completion of tasks. For the commissioning party the report can serve as a guideline for improving the internal project management, particularly regarding the supplier sourcing process.
The thesis is commissioned by the Event Management company responsible for the event supervision and production: BSG Marketing Ltd / Eventgarden. The report is written in the perspective of the author who serves as the event manager and producer of the event.
The report is divided into an introduction giving an overview of the project and its broader frame, the theoretical frame of reference and the project description providing a detailed overview of the work involved, the project results and the project evaluation and analysis.
The project is described based on the logical order of the theoretical part of the report: from the event analysis phase, over the event planning and implementation phase to the event evaluation. The analysis phase was carried out starting in March 2008, planning and implementation of the event was done from that time until the actual event on 3.10.2008 and the event evaluation process lasted until February 2009.
Key results of the project describe the implementation of the event theme throughout all event elements: the event venue, sounds, lights and audiovisuals, the event entertainment and activities, the event catering and the event décor and props. The author describes in detail the results of the design of the overall event atmosphere, as well as the sourcing process for all related suppliers.
A critical evaluation of the event management process is given in the last part of the thesis report. The author presents suggestions for improvement within in the own completion of tasks. For the commissioning party the report can serve as a guideline for improving the internal project management, particularly regarding the supplier sourcing process.