Internationalization Strategy for a Service Company : Case company MMD Networks, Verkkomainos.com service
Demidenko, Roman (2011)
Demidenko, Roman
Jyväskylän ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011081812624
https://urn.fi/URN:NBN:fi:amk-2011081812624
Tiivistelmä
In the current political and economic situation, globalization influences almost every company within every sector and industry. The international business environment becomes more and more globalized and integrated. Every year there is a growing number of companies, both SMEs and large ones, decide to take part in the global trade. Proactive and reactive motives of internationalization play a major role in this decision-making process. Once a company has decided to internationalize its operations, it seems to be vital to develop an internationalization strategy, taking into consideration various aspects.
The aim of this thesis is to develop an internationalization strategy for MMD Networks OY, and particularly for its Internet advertising service Verkkomainos.com. In this thesis the author studies a possibility of entering the UK Internet advertising market, taking into account the strong and weak sides of the company, as well as market conditions and other various factors that might affect the internationalization process.
Based on analytical and theoretical data, the most appropriate internationalization strategy for Verkkomainos.com was developed. The outcomes of this thesis might be valuable and useful for the company, as the personnel, who is in charge of the internationalization process, can assess whether it seems to be reasonable to enter the UK market or not.
The aim of this thesis is to develop an internationalization strategy for MMD Networks OY, and particularly for its Internet advertising service Verkkomainos.com. In this thesis the author studies a possibility of entering the UK Internet advertising market, taking into account the strong and weak sides of the company, as well as market conditions and other various factors that might affect the internationalization process.
Based on analytical and theoretical data, the most appropriate internationalization strategy for Verkkomainos.com was developed. The outcomes of this thesis might be valuable and useful for the company, as the personnel, who is in charge of the internationalization process, can assess whether it seems to be reasonable to enter the UK market or not.