Prospects of an ice factory in The Gambia by using Finnish know-how
Sarr, Abdoulie (2019)
Sarr, Abdoulie
2019
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202002232680
https://urn.fi/URN:NBN:fi:amk-202002232680
Tiivistelmä
The aim of the thesis was to find out the prospects of an ice business in The Gambia by using Finnish know-how and draft a business plan to back it.
The key elements of business plan are: testing the idea, turning a good idea into a viable business, determining start-up needs and their likely cost, getting funding and gauge progress. Business plan should not only be limited to the theory but put into practice by writing a targeted business plan. Establishing business in The Gambia has certain procedures and the writer must be familiar with all the bureaucracies involved.
The thesis can be useful to anyone thinking of setting up their own businesses. The theoretical framework discusses; how to establish a company, the business idea, establishing a market, financing the business, trade permits, taxes, social security and business planning in detail.
In the empirical part, a market research was done for finding potential customers within the HORECA (Hotels, Restaurants & Caterers) industries in The Gambia and a written business plan was included. An interview was done and people working within the tourism industry participated and results were calculated in terms of percentages.
According to the results, there is high hope for the success of this type of business especially during the peak period of the tourism season. It must be noted that the tourism industry of The Gambia reaches its peak during the dry season (harmattan) which is the coldest period in Europe and other parts of the world. A significant number of tourists visiting The Gambia during this period are Europeans. Opinnäytetyön tavoitteena oli selvittää jääpalakaupan näkymät Gambiassa, LänsiAfrikassa. Työssä kirjoitettiin liiketoimintasuunnitelma jääpalayrityksen perustamiseksi Gambiaan ja hyödynnettiin suomalaista osaamista ja suomalaisyrityksen teknistä tukea. Liiketoimintasuunnitelma on liiketoiminnassa avainasemassa, koska sen avulla testataan liikeidea, muokataan idea elinkelpoiseksi liiketoiminnaksi, määritetään aloitustarpeet ja todennäköiset kustannukset, etsitään rahoitusta ja arvioidaan edistystä.. Empiirisessä osassa tehtiin markkinatutkimus potentiaalisten asiakkaiden löytämiseksi hotelli- ja ravintola-alalla (HORECA, Hotels, Restaurants & Caterers) Gambiassa ja siihen sisältyi kirjallinen liiketoimintasuunnitelma. Työssä haastateltiin matkailualalla työskenteleviä henkilöitä. Teoreettisessa viitekehyksessä tarkasteltiin liikeideaa, liiketoiminnan suunnittelua, miten yritys perustetaan, markkinoiden perustamista, liiketoiminnan rahoittamista, maakohtaisia lupa-asioita, yritysverotusta ja työntekijöiden sosiaaliturvaa. Tutkimuksen tulokset laskettiin prosenttiosuuksina ja esitettiin piirroksissa. Tulosten mukaan liiketoiminnan menestys on erittäin todennäköistä erityisesti matkailukauden aikana. On huomattava, että Gambian matkailuteollisuus saavuttaa huippunsa kuivan kauden, harmattanin, aikana, joka on kylmin aika Euroopassa. Opinnäytetyö voi olla hyödyllinen kaikille henkilöille, jotka suunnittelevat oman yrityksen perustamista. Lisäksi työssä esitellään Gambian poliittisia oloja ja yritystoiminnan erityispiirteitä.
The key elements of business plan are: testing the idea, turning a good idea into a viable business, determining start-up needs and their likely cost, getting funding and gauge progress. Business plan should not only be limited to the theory but put into practice by writing a targeted business plan. Establishing business in The Gambia has certain procedures and the writer must be familiar with all the bureaucracies involved.
The thesis can be useful to anyone thinking of setting up their own businesses. The theoretical framework discusses; how to establish a company, the business idea, establishing a market, financing the business, trade permits, taxes, social security and business planning in detail.
In the empirical part, a market research was done for finding potential customers within the HORECA (Hotels, Restaurants & Caterers) industries in The Gambia and a written business plan was included. An interview was done and people working within the tourism industry participated and results were calculated in terms of percentages.
According to the results, there is high hope for the success of this type of business especially during the peak period of the tourism season. It must be noted that the tourism industry of The Gambia reaches its peak during the dry season (harmattan) which is the coldest period in Europe and other parts of the world. A significant number of tourists visiting The Gambia during this period are Europeans.