Visual branding of a Chinese restaurant in Tampere
Bernard, Alessandra (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202002212648
https://urn.fi/URN:NBN:fi:amk-202002212648
Tiivistelmä
In an era of strong visual branding and marketing, a multitude of companies, modern freelancers and brands, including myself, struggle in obtaining and maintaining prominence in a field of imposing competition.
This study was conducted by first understanding branding process and elements in order to make a successful brand design.
The second segment of this thesis, is a case study which was executed for a Chinese restaurant known as “Loon Fung”, which entails the processes of development for the updates and revamping of the visual aspects of the restaurant’s menu by first understanding the symbolism behind it.
This study was conducted by first understanding branding process and elements in order to make a successful brand design.
The second segment of this thesis, is a case study which was executed for a Chinese restaurant known as “Loon Fung”, which entails the processes of development for the updates and revamping of the visual aspects of the restaurant’s menu by first understanding the symbolism behind it.