Developing a Workshop Concept with Service Design Methodology

Abstract

The thesis describes concept development process with service design methodology resulting a workshop concept for non-profit association Mothers in Business Ry (MiB). Thesis examines how to develop a workshop concept with service design methodology. The theoretical framework examines service design, service design methodology, concept development from a service design perspective, and workshops and facilitation. The theoretical framework confirms the choice of methods and provides a framework for development work. Double Diamond process model was chosen for the development work, which guides the development work with customer-centric approach. The Double Diamond divides the workshop concept development into four stages; discover, define, develop and deliver. In the first stage, both qualitative and quantitative methods are used to understand the real needs and potential challenges of different stakeholders in the workshop concept. In the second stage, the concept plan is determined based on the research conducted and in the third stage is the workshop concept is piloted. Based on the pilot a comprehensive understanding of the stakeholders has been obtained, the hidden customer needs and the factors affecting the challenge have been identified. In deliver stage, the concept plan is ready for launching. Each stage of the double diamond utilizes the service design methodology and in conclusion is evaluated how the utilized methodology applies on the concept development. The thesis is practice-based, and its development section offers detailed description and reflection of the workshop concept development work. In addition to the concept plan, the development work includes materials essential to the workshop concept.

Keywords: Concept design, concept development, service concept, service design, design thinking, workshops, facilitating, customer- centric