Market Entry of U.S. Companies into Finland
Mikkonen, Robert (2020)
Mikkonen, Robert
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202004265921
https://urn.fi/URN:NBN:fi:amk-202004265921
Tiivistelmä
This thesis was aimed to describe the different factors companies from the United States should consider in their process of internationalization and market entry into Finland. This thesis provides information on the Finnish market and its opportunities. It also explores different market entry methods and provides information needed for market entry.
The idea of this thesis was to provide reliable and up to date information of the Finnish market for companies, especially from the U.S., looking to do business with Finland. As a case study, the thesis demonstrates the market entry of Burger King into Finland and some information about the franchising industry.
The theoretical framework consists of books regarding globalization and internationalization. The information for the case study was gathered from different sources from the internet and Finnish articles. Statistical data was gathered from reliable Finnish, European and U.S. sources, such as Statistics Finland, World Bank, International Monetary Fund, Central Intelligence Agency, etc.
The idea of this thesis was to provide reliable and up to date information of the Finnish market for companies, especially from the U.S., looking to do business with Finland. As a case study, the thesis demonstrates the market entry of Burger King into Finland and some information about the franchising industry.
The theoretical framework consists of books regarding globalization and internationalization. The information for the case study was gathered from different sources from the internet and Finnish articles. Statistical data was gathered from reliable Finnish, European and U.S. sources, such as Statistics Finland, World Bank, International Monetary Fund, Central Intelligence Agency, etc.