Squeaky clean branding : case: Urhopesu oy
Rizzo, George (2020)
2020
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-202005057324
http://urn.fi/URN:NBN:fi:amk-202005057324
Tiivistelmä
The main purpose of this thesis was to create brand building programs for a window washing company Urhopesu. Urhopesu has a brand strategy, but one main objective of this thesis was to figure out how to implement that brand strategy as well as further develop it.
The theoretical part of the thesis deals with theory on various aspects of a brand, building a brand and developing a brand. The theoretical part as a whole also serves as a basis for the research part of the thesis as well as building a brand in general. Based on the theoretical part of the thesis as well as research results, guidelines (brand building programs) and further development for a brand were made.
The research part of the thesis used secondary data as the sole data collection method. The secondary data used was qualitative data collected in interviews. This data helped to give an understanding of Urhopesu’s brand, customers, employees and competitors.
Based on the information in the theoretical part and research results, guidelines (brand building programs) and brand development suggestions were made. The research was conducted by considering how to implement a brand strategy.
The theoretical part of the thesis deals with theory on various aspects of a brand, building a brand and developing a brand. The theoretical part as a whole also serves as a basis for the research part of the thesis as well as building a brand in general. Based on the theoretical part of the thesis as well as research results, guidelines (brand building programs) and further development for a brand were made.
The research part of the thesis used secondary data as the sole data collection method. The secondary data used was qualitative data collected in interviews. This data helped to give an understanding of Urhopesu’s brand, customers, employees and competitors.
Based on the information in the theoretical part and research results, guidelines (brand building programs) and brand development suggestions were made. The research was conducted by considering how to implement a brand strategy.