Routes Programming for FoxTourGuide APP and SFEPA (Sino-Finland Educational Practice Association) for Chinese Customers: Case Finland.
Lu, Wang (2020)
Lu, Wang
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202005077665
https://urn.fi/URN:NBN:fi:amk-202005077665
Tiivistelmä
This study is an initial attempt to program customized traveling routes for Chinese in Finland. Route programs are aimed at two potential customer groups: independent travelers and family-educational trip travelers. This study is a qualitative research, including one questionnaire and an in-depth interview.
In the first part, results of a short empirical FoxTourGuide survey of independent traveler are presented. These show that there is growing number of individual travelers to travel in Finland with different preferences, such as nature scenery and winter sports activities. It also reveals that customers would like to see travel experience as an adventure rather than an ordinary trip.
In a second stage, the motivation and decision-making processes are defined for SFEPA (Sino-Finland Educational Practice Association), an experienced family-educational travel organization. The main motivations are enriching children’s horizons and creating family togetherness time. As well, focusing on children’s abilities such as independency and problem-solving are also important.
For both independent and family travelers, social media has played a big role in the decision-making process. Especially the mobile APP Wechat and Weibo. Because of the, two program routes have been recommended for FoxTourGuide customers in two seasons. Moreover, a 13 days program route has recommended for SFEPA customers.
In conclusion, the thesis argues the limitations of programing routes, as well as analyzing the future trends for a better picture of tourism in Finland. The thesis hopes to make a small contribution to improve the current routes choices.
In the first part, results of a short empirical FoxTourGuide survey of independent traveler are presented. These show that there is growing number of individual travelers to travel in Finland with different preferences, such as nature scenery and winter sports activities. It also reveals that customers would like to see travel experience as an adventure rather than an ordinary trip.
In a second stage, the motivation and decision-making processes are defined for SFEPA (Sino-Finland Educational Practice Association), an experienced family-educational travel organization. The main motivations are enriching children’s horizons and creating family togetherness time. As well, focusing on children’s abilities such as independency and problem-solving are also important.
For both independent and family travelers, social media has played a big role in the decision-making process. Especially the mobile APP Wechat and Weibo. Because of the, two program routes have been recommended for FoxTourGuide customers in two seasons. Moreover, a 13 days program route has recommended for SFEPA customers.
In conclusion, the thesis argues the limitations of programing routes, as well as analyzing the future trends for a better picture of tourism in Finland. The thesis hopes to make a small contribution to improve the current routes choices.