The value of flexible manufacturing system investment
Myllyniemi, Timo (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202005077805
https://urn.fi/URN:NBN:fi:amk-202005077805
Tiivistelmä
Flexible manufacturing systems can increase production volumes and introduce cost savings to a metal machining factory. As a highly technological solution the investment price can be significant. Communicating the customer benefits, values and balancing them with price is a difficult but very important task for case company sales and marketing.
This paper analyses the customer value, benefits and price of flexible manufacturing investment from marketing perspective. This thesis processes the concepts of the earlier studies with sales and marketing. The goal is to develop understanding how the customer values can be communicated and how they could be used in marketing and pricing.
The academic literature focuses on flexible manufacturing systems, price perception and customer value. Flexible manufacturing systems are described in a basic level to establish basic understanding of the industry. Price and price perception are processed as the counterweight for the customer value, and are processed to support the use of results from this study in pricing.
The thesis produced an updated version of a calculation model, that will enable sales to communicate the most critical financial benefits together with the customers.
This paper analyses the customer value, benefits and price of flexible manufacturing investment from marketing perspective. This thesis processes the concepts of the earlier studies with sales and marketing. The goal is to develop understanding how the customer values can be communicated and how they could be used in marketing and pricing.
The academic literature focuses on flexible manufacturing systems, price perception and customer value. Flexible manufacturing systems are described in a basic level to establish basic understanding of the industry. Price and price perception are processed as the counterweight for the customer value, and are processed to support the use of results from this study in pricing.
The thesis produced an updated version of a calculation model, that will enable sales to communicate the most critical financial benefits together with the customers.