Planning the Service Design of a Pop Up Cafe
Bergeson, Kimia (2020)
Lataukset:
Bergeson, Kimia
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202005087922
https://urn.fi/URN:NBN:fi:amk-202005087922
Tiivistelmä
This thesis provides a theory framework and a detailed explanation on how the author was able to plan and curate a pop-up café in Helsinki, Finland. The focus in the theory is on event planning, service design, and strategic marketing. These theories are backed up by the implementation of an actual ‘one day only’ pop up café by the writer.
The goals for this thesis and the event were to break even financially, get at least 100 customers throughout the five hours that the pop up café was open, get 2+ strangers as customers, receive over 30 replies to the post-event feedback form, and receive a satisfaction rating of 4 out of 5 on all aspects of the pop up café.
As this thesis work led up to a one day only pop up café, much of the theory was implemented with regard to the short term. Financially, this project was backed solely by the writer, with some supplies sponsored by two local companies. This entire project was also planned and implemented within the span of a little over a month, which affected some aspects of the planning and execution.
Through online feedback forms and the writers experience in café work, the writer will gain the knowledge and direction to create the service design of the café despite it being open for only one day. The writer executed the pop up café alone, but had four volunteers helping on the day of the event.
The project was an overall success, with the writer reaching the goals, and receiving a lot of positive feedback from customers. Every goal that was set for the event day was successfully reached and the overall execution of the event went very smoothly.
The goals for this thesis and the event were to break even financially, get at least 100 customers throughout the five hours that the pop up café was open, get 2+ strangers as customers, receive over 30 replies to the post-event feedback form, and receive a satisfaction rating of 4 out of 5 on all aspects of the pop up café.
As this thesis work led up to a one day only pop up café, much of the theory was implemented with regard to the short term. Financially, this project was backed solely by the writer, with some supplies sponsored by two local companies. This entire project was also planned and implemented within the span of a little over a month, which affected some aspects of the planning and execution.
Through online feedback forms and the writers experience in café work, the writer will gain the knowledge and direction to create the service design of the café despite it being open for only one day. The writer executed the pop up café alone, but had four volunteers helping on the day of the event.
The project was an overall success, with the writer reaching the goals, and receiving a lot of positive feedback from customers. Every goal that was set for the event day was successfully reached and the overall execution of the event went very smoothly.