Creating an event warehouse logistics strategy plan for Nordic Business Forum
Abrales, Nazzira (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202005118304
https://urn.fi/URN:NBN:fi:amk-202005118304
Tiivistelmä
As time progresses, events have started to evolve and become an important staple for companies’ products and services. This, in turn, has made the event industry develop far quicker than expected.
Warehouse logistics is not necessarily an area prioritized in the event industry, as many events do not hold their own warehouse within it. Many companies prefer to rent their products, ranging from the bigger items to the smaller items, from rental companies as opposed to having their own, to most likely save space. This is not the case for Nordic Business Forum, who for the most part does rent larger products, but decides to keep in their own inventory the smallest items which can be used also throughout the year, and not only for their yearly event.
The main objective for this bachelor’s degree thesis is to create a strategy plan that could theoretically help the case company’s event’s warehouse department. This strategy plan will help the selected employees working in the area to know what steps to follow, as well as be able to include new steps in the plan in order to always keep it up-to-date and actual. It is a product-oriented thesis which will use the qualitative method, emphasized by the usage of interviews, observation and experience. The research questions to be answered are what the necessary steps are to ensure having a successful event warehouse for the case company, and what is expected from the company to be able to achieve this.
It is important to give the warehouse department its deserved recognition, as any wrongdoing in this area can affect the event as a whole. Findings from the research point that while events consider marketing, ticketing, finance, catering, medical, amongst other operations that are priorities for event planning and management, the research done for this thesis is going to refute the idea of the warehouse not requiring to be a priority when it comes to the event production.
Warehouse logistics is not necessarily an area prioritized in the event industry, as many events do not hold their own warehouse within it. Many companies prefer to rent their products, ranging from the bigger items to the smaller items, from rental companies as opposed to having their own, to most likely save space. This is not the case for Nordic Business Forum, who for the most part does rent larger products, but decides to keep in their own inventory the smallest items which can be used also throughout the year, and not only for their yearly event.
The main objective for this bachelor’s degree thesis is to create a strategy plan that could theoretically help the case company’s event’s warehouse department. This strategy plan will help the selected employees working in the area to know what steps to follow, as well as be able to include new steps in the plan in order to always keep it up-to-date and actual. It is a product-oriented thesis which will use the qualitative method, emphasized by the usage of interviews, observation and experience. The research questions to be answered are what the necessary steps are to ensure having a successful event warehouse for the case company, and what is expected from the company to be able to achieve this.
It is important to give the warehouse department its deserved recognition, as any wrongdoing in this area can affect the event as a whole. Findings from the research point that while events consider marketing, ticketing, finance, catering, medical, amongst other operations that are priorities for event planning and management, the research done for this thesis is going to refute the idea of the warehouse not requiring to be a priority when it comes to the event production.