Digital Channels in the Centre of the Recruitment Process: Case Company X
Jurmu, Siiri (2020)
Avaa tiedosto
Lataukset:
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202005149107
https://urn.fi/URN:NBN:fi:amk-202005149107
Tiivistelmä
This is a product based Bachelor’s thesis with an objective to develop a digital recruitment and selection plan for an internationalizing promotion agency. Companies invest a relatively large amount of money in promotional representatives and, therefore, the hires should be conducted carefully and purposefully. In this way, the investment might, at its best, even pay itself back during the day when the promotional work is done.
The aim was to provide the commissioning company with a clear plan and guidelines on how to utilize digital recruitment and selection channels in their processes. The thesis begins with an introductory chapter, followed by a theoretical part and the commissioning company CEO’s interview, recommendations and guidelines for the commissioning company and finally the conclusions.
Digital recruitment and selection are well-studied topics. Therefore, sources from academic and business fields are easy to find. The current state of the world is very digital, and it is therefore also a very current topic in HRM. The purpose of the theoretical part was to develop a thorough understanding of the different aspects related to digital recruitment and selection and of the market the commissioning company is operating in.
In order to analyse the commissioning company’s current digital recruitment and selection processes, the company CEO was interviewed. The current state of the company’s recruitment and selection processes was poor as the company did not have defined business processes concerning these operations. Their most urgent needs were to have the digital recruitment and selection plan developed with clear instructions on where and how to reach their recruitment target audience in digital recruitment channels in order to grow their promotional representative pool.
The recommendations, plan and guidelines regarding digital recruitment and selection processes were formed as practical information gathered through the selected sources applied with the information provided by the company. Guidelines were designed with the visual element in mind as workflow diagrams. The recruitment and selection processes were broken into three phases in order to make the implementation of the processes easier in the company operations. A ready-made job advertisement template based on a job description was created for the company needs. The digital channels were also researched and listed for the commissioning company’s purposes.
The company was very pleased with the end results of the thesis. It was happy to implement the thesis into its current operations and also utilize it in its internationalization operations.
The conclusion of the thesis includes the overall project evaluation based on the commissioning company’s feedback and the author’s self-evaluation. The author has also reflected on her personal learning.
The aim was to provide the commissioning company with a clear plan and guidelines on how to utilize digital recruitment and selection channels in their processes. The thesis begins with an introductory chapter, followed by a theoretical part and the commissioning company CEO’s interview, recommendations and guidelines for the commissioning company and finally the conclusions.
Digital recruitment and selection are well-studied topics. Therefore, sources from academic and business fields are easy to find. The current state of the world is very digital, and it is therefore also a very current topic in HRM. The purpose of the theoretical part was to develop a thorough understanding of the different aspects related to digital recruitment and selection and of the market the commissioning company is operating in.
In order to analyse the commissioning company’s current digital recruitment and selection processes, the company CEO was interviewed. The current state of the company’s recruitment and selection processes was poor as the company did not have defined business processes concerning these operations. Their most urgent needs were to have the digital recruitment and selection plan developed with clear instructions on where and how to reach their recruitment target audience in digital recruitment channels in order to grow their promotional representative pool.
The recommendations, plan and guidelines regarding digital recruitment and selection processes were formed as practical information gathered through the selected sources applied with the information provided by the company. Guidelines were designed with the visual element in mind as workflow diagrams. The recruitment and selection processes were broken into three phases in order to make the implementation of the processes easier in the company operations. A ready-made job advertisement template based on a job description was created for the company needs. The digital channels were also researched and listed for the commissioning company’s purposes.
The company was very pleased with the end results of the thesis. It was happy to implement the thesis into its current operations and also utilize it in its internationalization operations.
The conclusion of the thesis includes the overall project evaluation based on the commissioning company’s feedback and the author’s self-evaluation. The author has also reflected on her personal learning.