Business planning for a social media consulting firm
Salo, Suvi (2020)
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202005149143
https://urn.fi/URN:NBN:fi:amk-202005149143
Tiivistelmä
This product-oriented thesis introduces the process of planning a social media consulting business operated by a sole proprietor. The focus is on creating a business plan for a consultancy firm operating in Finland.
The thesis presents the basics of starting a business in Finland, with different prerequisites being introduced and discussed. As the plan is presented in a visual format in the appendices, the different elements affecting it and the tools that led to the decisions made are introduced and applied. The thesis starts by looking at different elements of entrepreneurship and business planning. The background of the thesis is explained, and theories of entrepreneurship are discussed and presented.
In the process description, the development of the product is presented using a zipper-method. The process of building the plan is explained side by side with theory. Different approaches are presented and discussed in the context of the final product. The product market fit is explained, and potential target groups determined before moving on to the execution of the planning, which covers resources, marketing and sales and financial projections. The product is developed using elements of the lean product process, as well as the business model canvas and the value proposition canvas. The business plan was created between late winter and spring 2020.
At the end of the thesis, the learning process of creating a business plan is discussed. The final product is a visual business plan.
The thesis presents the basics of starting a business in Finland, with different prerequisites being introduced and discussed. As the plan is presented in a visual format in the appendices, the different elements affecting it and the tools that led to the decisions made are introduced and applied. The thesis starts by looking at different elements of entrepreneurship and business planning. The background of the thesis is explained, and theories of entrepreneurship are discussed and presented.
In the process description, the development of the product is presented using a zipper-method. The process of building the plan is explained side by side with theory. Different approaches are presented and discussed in the context of the final product. The product market fit is explained, and potential target groups determined before moving on to the execution of the planning, which covers resources, marketing and sales and financial projections. The product is developed using elements of the lean product process, as well as the business model canvas and the value proposition canvas. The business plan was created between late winter and spring 2020.
At the end of the thesis, the learning process of creating a business plan is discussed. The final product is a visual business plan.