Developing a Social Media Marketing Strategy for Company X : B2B company in corporation gifts and promotional products industry
Huovila, Elina (2020)
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020051812061
https://urn.fi/URN:NBN:fi:amk-2020051812061
Tiivistelmä
The aim of this thesis was to generate social media marketing strategy for Company X in order to help them increase brand awareness and gain new business opportunities.
The thesis can be divided into four different parts: introduction, theoretical part, empirical part and the implementation part. In the theoretical part, the SOSTAC framework will be introduced and the framework will be used as a base for Company X’s social media strategy. Empirical part consists of six interviews and the goal of the interviews is to support the implementation of the SOSTAC for Company X. However, the thesis will not implement the strategy itself, but it will generate the whole plan for starting and managing Company X’s social media marketing.
The thesis guides Company X to succeed in their social media marketing from the very beginning. By following the plan, Company X can reach easier their goal of increasing brand awareness and get wider customer base.
The thesis can be divided into four different parts: introduction, theoretical part, empirical part and the implementation part. In the theoretical part, the SOSTAC framework will be introduced and the framework will be used as a base for Company X’s social media strategy. Empirical part consists of six interviews and the goal of the interviews is to support the implementation of the SOSTAC for Company X. However, the thesis will not implement the strategy itself, but it will generate the whole plan for starting and managing Company X’s social media marketing.
The thesis guides Company X to succeed in their social media marketing from the very beginning. By following the plan, Company X can reach easier their goal of increasing brand awareness and get wider customer base.