Finland as a higher education destination for Vietnamese students
Quynh, Nguyen; Linh, Le (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020051812107
https://urn.fi/URN:NBN:fi:amk-2020051812107
Tiivistelmä
Finland has been known as a country with the world's top-notch quality of education. Although the number of Vietnamese students here is significant, there is a sign of decreasing. The objective of the thesis is to provide an insight into their motivations to study abroad and satisfaction about Finnish education and life in Finland. It is essential to understand Vietnamese students' behaviours and the process of selecting an education destination to establish an effective marketing strategy. The thesis is commissioned by Haaga-Helia University of Applied Sciences.
The research was conducted in quantitative and qualitative approaches. Firstly, an online survey was designed and distributed through the Facebook group "Welcome to Finland" of Vietnamese students as well as authors' personal connections. Secondly, semi-structured interviews were implemented with four Vietnamese students. Some of the students are currently working and living in other countries rather than in Finland.
The survey collected 134 responses. The certain differences between the opinions of students who came to Finland before and after 2017 were discovered through the results. Moreover, open-ended questions present in-depth perspectives and genuine opinions of students were revealed.
In conclusion, the motivations of Vietnamese students are categorized into push and pull factors. The satisfaction is assessed based on education quality and living quality. Despite challenges, students found ways to adapt and enjoy life in Finland. Furthermore, marketing approaches to promote higher education are discussed and suggested.
The research was conducted in quantitative and qualitative approaches. Firstly, an online survey was designed and distributed through the Facebook group "Welcome to Finland" of Vietnamese students as well as authors' personal connections. Secondly, semi-structured interviews were implemented with four Vietnamese students. Some of the students are currently working and living in other countries rather than in Finland.
The survey collected 134 responses. The certain differences between the opinions of students who came to Finland before and after 2017 were discovered through the results. Moreover, open-ended questions present in-depth perspectives and genuine opinions of students were revealed.
In conclusion, the motivations of Vietnamese students are categorized into push and pull factors. The satisfaction is assessed based on education quality and living quality. Despite challenges, students found ways to adapt and enjoy life in Finland. Furthermore, marketing approaches to promote higher education are discussed and suggested.