Finnish Industrial Area Market Research. Case Company: Nordic Access
Efimov, Petr (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020051912325
https://urn.fi/URN:NBN:fi:amk-2020051912325
Tiivistelmä
This research-oriented bachelor’s thesis focuses on a study and analysis of a Finnish in-dustrial area market. The market research of this specific sector was conducted for a case company called Nordic Access. In collaboration with the company, the key factors affecting the market, competitive field, and opportunities to expand on the market are were studied, and the results of the research can be considered and implemented by Nordic Access.
The commissioning company specializes in industrial solutions and provides services such as rope access, building maintenance, and inspections. The key factor of the company’s operations is that most of the company’s projects are based on rope access technology. The market of methodology provider is developing at the time of writing this thesis, hence, the company can impact on its development as a part of the expansion.
The theoretical framework of the thesis deals with methodologies and approaches useful for conducting market research. The theory presented in the thesis was used in practice at the further stages of research. The importance of a careful choice of approaches relies on the results, that the author of this thesis and the commissioning company are expecting from this research.
Qualitative research methods were applied in the thesis, due to a specific market. More precisely, the company operates in the B2B sector, and every aspect, including customers, should be investigated by using qualitative methods. The data for this thesis was gathered through interviews with the company’s representatives, and from the information available on websites related to the studied market.
The empirical part of the thesis presents the research process, beginning from the coun-try’s business environment overview and an analysis of the industry, narrowing down to an investigation related to the studied market, considering the competitive field and potential partnerships.
The final parts of the thesis present the key findings gathered on every stage of a research process. With the help of data analyzed during the research, the author states the viability of a target market and proves the existence of potential opportunities for the expansion of a case company. Additionally, the author analyzed the strengths and weaknesses of a company and presented them with regard to a market situation.
The key suggestions to Nordic Access are to continue actively participate in events related to the industrial solutions market, develop the sales department of a company, and provide a company with IRATA partnership and ISO 9001 certificate. Additionally, the author rec-ommends contacting companies presented in this thesis as a list of potential customers.
The commissioning company specializes in industrial solutions and provides services such as rope access, building maintenance, and inspections. The key factor of the company’s operations is that most of the company’s projects are based on rope access technology. The market of methodology provider is developing at the time of writing this thesis, hence, the company can impact on its development as a part of the expansion.
The theoretical framework of the thesis deals with methodologies and approaches useful for conducting market research. The theory presented in the thesis was used in practice at the further stages of research. The importance of a careful choice of approaches relies on the results, that the author of this thesis and the commissioning company are expecting from this research.
Qualitative research methods were applied in the thesis, due to a specific market. More precisely, the company operates in the B2B sector, and every aspect, including customers, should be investigated by using qualitative methods. The data for this thesis was gathered through interviews with the company’s representatives, and from the information available on websites related to the studied market.
The empirical part of the thesis presents the research process, beginning from the coun-try’s business environment overview and an analysis of the industry, narrowing down to an investigation related to the studied market, considering the competitive field and potential partnerships.
The final parts of the thesis present the key findings gathered on every stage of a research process. With the help of data analyzed during the research, the author states the viability of a target market and proves the existence of potential opportunities for the expansion of a case company. Additionally, the author analyzed the strengths and weaknesses of a company and presented them with regard to a market situation.
The key suggestions to Nordic Access are to continue actively participate in events related to the industrial solutions market, develop the sales department of a company, and provide a company with IRATA partnership and ISO 9001 certificate. Additionally, the author rec-ommends contacting companies presented in this thesis as a list of potential customers.